The design for the logo needed to speak of security and reliability when customers trusted the company with their storage items, so I tried numerous ways to incorporate a lock into the wordmark.
Art Bolt needed a strong, aggressive character to convey the energetic creativity of an online illustration resource community.
Lifetime’s natural, holistic take on personal training had to express a fitness idea combined with a friendlier grassroots feel. The Bhodi tree was initially used as a symbol for physical/spiritual wellness, but simplified down to a single leaf as its sum.
With a pretty clear direction from the outset the challenge for rejuvenating Manestreet came from deriving the right style and sense of history from a 35 year old family business.
Rouge started as a simple branding project, playing on the 'timeless' use of the word as a vintage descriptor for blush. With a rose as the centerpiece requested by the client, I played with incorporating it into a variety of slab-serif typefaces for a classy look. Later iterations revealed a preference for a modern style with only a subtle vintage feeling, achieved with an attenuated san-serif. The client's request for 'ombre' jewel tones lead to a letterform that represented the delicate preciousness of a cut gemstone.
SteelTree was a project with little direction other than a web company and a tree motif. I tried a few more geometric approaches for a clean modern look, but eventually veered towards something a little more sophisticated. The client had a moody tone in mind, so I experimented with a sharp, clean serif font that I could pull elements from into the tree shape.
The local web startup did it's best to evolve a simple service to help online shoppers collect relevant sales/deals in an easy to use hub. Flyerbay evolved around a friendly nautical theme, representing a ‘safe haven in a sea of deals.’
Vytality at Home sought to combine the comfort of home care with the convenience of a delivery-on-demand service of a mobile app. The resulting approach had to both be friendly and approachable, while hinting at an easy, streamlined system that differentiates its technology from its outdated competitors.
The architecture firm Om Design needed a simplified identity that could bring the culturally loaded symbol into a modernized form that still captured the vibrant energy of its origin.