Here's a series of logo ideas for a friend, based on an Oak Tree. The approach was pretty open ended, so I played with a few styles; from simple/modern to something a bit more literal that would reflect elements of serifs into the shapes. I'm not sure where the final design will eventually end up, but at least I can enjoy exploration!
Yes it's that time of year again. By now you'd think I'd tone done the textures and graphics with all the recent graphic design work I've been getting at ICOM, but for some reason this particular idea just won't leave me. I think it was originally inspired by an old TransCanada boxcar rotting on the tracks or some kind of heavy machinery.